Playing the negativity - part 2

Last week I suggested some stocks that were overpriced
Here's how they look now

WMAR - down -5%
SKS - down 2.5%
CFFN - down 2.5%
LBY - down 5%
ETH - down 5%
LZB - down 4%
WHR - Down 6%
CPWM - down 3%
NVL - down 4%
TWMC - down 4%
RSH - down 2%

I am going to buy the following puts for LR Turbo based on expectations that sales are falling. My basic premise is to target strike prices ~10% lower than current and to go out a few months. We are going on margin
WMAR Oct $10 $0.30 100 contracts - they don't have much in them to fall but I think they will give a dollar or two
CFFN Oct $30 $0.30 100 contracts
ETH - Nov 30 $0.80 50 contracts
WHR -Dec $70 $3.50 15 contracts
CPWM - Nov $12.50 $0.6 50 contracts
NVL - Dec $20 $1.90 20 contracts
RSH - Jan $15 $1.15 25 contracts